In the three years after it launched on September 2016, TikTok aquired 500 million active users.
TikTok became the world’s most downloaded app on Apple’s App Store in the first half of 2018 with an estimated 104 million downloads, surpassing the downloads recorded by PUBG Mobile, YouTube, WhatsApp and Instagram in the same period. Studies have shown that in just one year, short videos in China have gone up by 94.79 million.
In the United States, 52% of TikTok users are iPhone users. While TikTok has a neutral gender-bias format, 44% of TikTok users are female while 56% are male. The number of female users have been on the rise.
TikTok’s geographical use has shown that 43% of new users are from India. TikTok has proven to attract the younger generation, as 41% of its users are between the ages of 16 and 24. Among these TikTok users, 90% say they use the app on a daily basis.
TikTok’s user engagement rate is 29%. As of July 2018, TikTok users spend an average of 52 minutes a day on the app. ByteDance has stated that U.S. users open the app eight times a day and individual sessions on the app are the longest at 4.9 minutes.
While young males like to play games with their friends, making fun and expanding business connections, young females tend to show off their body beauties and at the same time are making money from that.
There are a variety of trends within TikTok, including memes, lip-synced songs, and comedy videos. Duets, a feature that allows users to add their own video to an existing video with the original content’s audio, have sparked most of these trends.
Trends are shown on TikTok’s explore page or the page with the search logo. The page enlists the trending hashtags and challenges among the app. Some include #posechallenge, #filterswitch, #makeeverysecondcount, #wannalisten, #pillowchallenge, #furrywar, #hitormiss, #bottlecapchallenge and more.
In June 2019, the company introduced the hash tag #EduTok which received 37 billion views. Following this development the company initiated partnerships with Edtech start ups to create educational content on the platform.
The app has spawned numerous viral trends and internet celebrities around the world, propelled songs to fame, and is known to be popular among celebrities due to its popularity and social influence. Studies have shown that in just one year, short videos in China have gone up by 94.79 million.
The most well-known viral TikTok meme in the Western world of 2018 is “hit or miss”, from a snippet of iLOVEFRiDAY’s “Mia Khalifa” (2018), which has been used in over four million TikTok videos, and helped introduce TikTok to a larger Western audience.
Similar to other platforms, journalists in several countries have raised privacy concerns about the app, because it is popular with children and has the potential to be used by sexual predators.
In addition, some users may find it hard to stop using TikTok. In April 2018, an addiction-reduction feature was added to Douyin.
In 2018, Douyin was reprimanded by Chinese media watchdogs for showing “unacceptable” content, such as videos depicting adolescent pregnancies
Despite many problems, Tiktok will be loved by more and more young people and help making fortune by thousands if not millions.
Edited by staff
Main source: wiki