TikTok, an up-and-coming social app that is owned by China-based company ByteDance, has joined a list of Snap competitors that includes top name likes Facebook, YouTube and Twitter, among others.
Douyin was launched by ByteDance in China in September 2016. Douyin was developed in 200 days, and within a year got 100 million users, with more than 1 billion videos viewed every day. While keeping the app title as Douyin in China, Douyin was branded as TikTok for the international market when it started to expand into other countries in September 2017.
TikTok is an app that lets users watch and create short videos that are set to popular songs. The app has drawn comparisons to Vine, the once popular video app that was owned and shut down by Twitter.
The app currently ranks No. 3 on the Apple’s U.S. App Store’s list of top free apps, behind only Instagram and YouTube. TikTok, which is known as Douyin in China, has a reported 500 million monthly active users across the globe, CNBC reports.
Kevin Roose said with the New York Times, Tik Tok brings fun back to social media.
He said, TikTok has that rarest of internet creatures: a place where people can let down their guards, act silly with their friends and sample the fruits of human creativity without being barraged by abusive trolls or algorithmically amplified misinformation. It’s a throwback to a time before the commercialization of internet influence, when web culture consisted mainly of harmless weirdos trying to make each other laugh.
TikTok’s global head of marketing, Stefan Heinrich, said in a statement that the company’s mission was to “capture and present the world’s creativity, knowledge and moments that matter, directly from the mobile phone.”
Videos created on TikTok are generally no longer than 15 seconds – although it has experimented recently with longer clips and some star users are allowed to make videos of up to 59 seconds. Adverts have also recently been spotted on the site as it looks for ways to monetise its content.
Inverse said TikTok’s rise has turned the heads of governments and created a whole new breed of young celebrities with millions of followers at their fingertips, many of whom used their unexpected fame to kickstart music careers. Instead of gaming or producing long-form vlogs to cultivate a following, like Tyler “Ninja” Blevins or Jake Paul, TikTok power-users engage with their audience in a uniformly bite-size way, in the process translating exposure into mini business empires.
ABC News: Chinese-owned social video app TikTok has exploded in popularity worldwide this year. So what is it, and what’s behind its success?
DJ Kang of ValueChampion says TikTok is a “niche” product, as he explains how the Chinese short video app is different from Snapchat, “Tik Tok’s rise is a problem for Facebook and Snapchat”.
The App is available in over 150 markets, and in 75 languages.
The app allows users to set their accounts as private, allowing only people they approve to view their content.
TikTok employs artificial intelligence to analyse user’s interests and preferences through their interactions with the content, and display a personalized content feed to each user.
By staff editor