A SEAFOOD restaurant in China says business was bountiful thanks to a recent meal deal — but not everybody was super excited about the offer.
Trendy Shrimp, located in Hangzhou, Zhejiang, is being criticised for a recent promotion offering female patrons a discount based on their bra sizes, reports the Qianjiang Evening Post. Specifically, a woman who wore an A cup bra was entitled to a five per cent discount; a woman with a B was entitled to 15 per cent; a C cup earned a 25 per cent discount; and so on.
The restaurant also promoted the offer with a sign illustrating the deal via a series of cartoon women, along with a caption reading “The whole city is looking for BREASTS,” per a translation in BBC News.
“This content [is] vulgar advertising,” said Ms. Zhu, a Hangzhou resident who spoke with the Evening Post. “In addition, I think it is discriminatory against women.”
According to reports, Zhu and several others also called in complaints to the mayor’s office, asking for the removal of the advertising materials.
The pushback has apparently worked as the posters were removed “in order to reduce the impact on passers-by,” said Lan Shenggang, the restaurant’s general manager.
What’s more, the Post writes that Shenggang discontinued the promotion sometime afterwards, following a phone call from Trendy Shrimp’s head office.
Shenggang, meanwhile, had already told the Post that despite the backlash, the promotion was working exactly as planned.
“Once the promotion started, customer numbers rose by about 20 per cent,” said Shenggang, who further claimed that some of the girls were “proud” to receive the discount. “They had nothing to hide.”
However, now that the deal has ended, Mr. Lu, the CEO of the restaurant group that owns Trendy Shrimp, is already teasing a new promotion.
“We … apologise for all the guests who entered the store, and the discount was cancelled, but we [are] planning a new program that would be launched,” Lu told the Qianjiang Evening Post.
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