The Australian launches website in Mandarin for local readers

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The Australian today becomes the first local newspaper to launch a regularly updated Chinese-language website — translating reports into Mandarin for local Chinese readers.

From today, the website — cn.theaustralian.com.au — will feature translations of nat­ional, regional and international news and analysis from across the masthead, including The Australian Business Review and Higher Education sections.

China correspondent Rowan Callick and foreign editor Greg Sheridan will feature regularly on the site, as will lifestyle and property content from The Australian’s monthly luxury magazine WISH and Mansion Global.

“China is a phenomenon, an outstanding example of growth and change in what we now know will be the Asian century,” said Paul Whittaker, The Australian’s editor-in- chief.

The Australian is delighted to play a role in ensuring our stories, values and ideas are heard in the region.”

An in-house translation unit will keep the website updated each weekday, with content ­selected by The Australian’s ­editors.

“With more than half a million of Australia’s migrants originating from China, and the prominence of China in the ­region’s outlook, it is important our coverage of Australia and the Asia-Pacific region is accessible in Chinese,” said Nicholas Gray, The Australian’s chief executive.

The cn.theaustralian.com.au site is available on mobile, desktop and tablet.

By STEPHEN BROOK
The Australian

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