There have been some interesting special edition smartphones over the years, not all of which were as cool as the superhero-themed Galaxy devices from Samsung or the R2-D2 Droid 2. I mean, there was a horrendously ugly Hello Kitty HTC Butterfly S. The latest special edition phone from Huawei is so weird it manages to be kind of cool. You might even call it “finger-licking good.” It’s a KFC-branded Android smartphone, released in China to commemorate the 30th anniversary of the chain’s existence there.
KFC originated in the U.S., but it’s now the largest restaurant chain in China with more than 5,000 locations as of early 2017. In fact, KFC is known as one of the most power foreign brands in the entire country. Put simply, the Chinese people love KFC. It only makes sense that the 30th anniversary (1987 to present) would warrant some sort of celebration, and one of China’s biggest smartphone makers stepped up.
The special edition red KFC phone is a version of the Huawei Enjoy 7 Plus, which is a mid-range phone that’s only available in limited markets. It has a 5.5-inch 720p display, a Snapdragon 435 SoC, a 12MP camera, 3GB of RAM, and 32GB of storage. There’s also a fingerprint sensor on the back of the device. The sensor shares the back with a laser-etched Colonel Sanders logo on the special edition phone. This is clearly the most important spec of all. Only 5,000 will be made.
KFC announced the phone on its Weibo page. Google Translate is poor when it comes to Asian languages, but here’s what it comes up with in English.
“Kentucky China 30 years from 1987 to 2017, 30 years accompanied by the taste of the times, suck refers to the aftertaste! Kentucky together with Huawei joint cooperation, the introduction of Huawei Chang enjoy 7 Kentucky commemorative version of gorgeous struck! Commemorative Edition laser back carving, pre-installed Kentucky Super APP, with WOW member 10 thousand K gold, but also the first to experience k-music song function. Limited to 5000 will soon be on sale, waiting for you to grab!”
The phone comes with 10,000 “K dollars,” a digital currency used by KFC in China. There’s also a pre-installed music app that lets you create playlists and share them in the restaurant. The above video was included in the announcement, and it’s weird. It flips from solemn nostalgia to fried chicken dance party so fast it’ll make your head spin.
If you want to get your hands on this magnificent fried chicken smartphone, you’ll have to get yourself over to China. A few units might be re-sold internationally, but be aware the cellular bands won’t work in most places, and the build of Android 7.0 on the KFC phone will lack Google services as it is made for China.
By Ryan Whitwam